Polla Xperto
Brand building
About the project:
Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".
COPA AMERICA
About the project:
After Chile implemented the Anti-Smoking Law that banned smoking inside entertainment centers and nightclubs, a large percentage of players left the rooms of Monticello Grand Casino. To combat this problem, we created a campaign that did not present the Casino from betting and games, it presented the casino as a great center of fun where you and everyone deserve to take a great rest.
APUESTAS EN VIVO
About the project:
Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".
Awards
ACHAP
Achap 2012 / Television / Grand Prix
Achap 2012 / Television / Gold
