Café Caribe recognized with a Silver and a Bronze Lion for its campaign 'Stay Awake' at Cannes Lions 2017

Coffee doesn't lift you up. It wakes you up. And being awake is exactly what separates you from the guy who signs without reading, the one who left the oven on, the one who texted the wrong group. For Café Caribe we built a campaign that stopped talking about caffeine and started talking about mistakes—each piece captures one of those moments when staying awake was everything.

ES: El café no levanta. Te despierta. Y despertar es exactamente lo que separa al que firma sin mirar, al que apaga el horno antes de salir, al que no manda el mensaje al chat equivocado. Para Café Caribe creamos una campaña que dejó de hablar de cafeína y empezó a hablar de errores: cada pieza captura uno de esos momentos en los que estar despierto era todo lo que necesitabas.

Awards

CANNES LIONS

Cannes Lions 2017 / Print & Publishing / Silver
Cannes Lions 2017 / Print & Publishing / Bronze