UNICEF 'Class', For the first time in history Chile takes home 2 Gold
at Cannes Lions 2013
The street is also a school. And it teaches. It teaches you to steal, to sell drugs, to sell yourself. Every generation that graduates becomes a teacher for the next. UNICEF asked us to break that loop, so we portrayed the street for what it is —a classroom. Three kids, three uniforms made of what they were taught. The series became one of the first Chilean works to win double Gold at Cannes and to land in Adweek's Best Print of the year.
ES: La calle también es un colegio. Y enseña. Enseña a robar, a venderse, a vender drogas. Cada generación que aprueba se convierte en profesor del que viene atrás. Propusimos a UNICEF cortar ese círculo, y lo hicimos retratando a la calle como lo que es: un aula. Tres niños, tres uniformes hechos con lo que les enseñaron. Hoy esa serie es uno de los primeros trabajos chilenos en obtener doble Gold en Cannes y en aparecer en el Best Print del año de Adweek.
The World’s Best Print Ads,
2012-13
ADWEEK | JUNE 26 2013
Awards
CANNES LIONS
Gold / Print & Publishing / 2013
Gold / Craft & Photography / 2013
D&AD
Wood Pencil / Press Advertising Campaigns / 2014
Wood Pencil / Poster Advertising Campaigns / 2014
Wood Pencil / Photography for Advertising / 2014
ONE SHOW
Merit / 2014 Advertising: Public Service - Outdoor / Outdoor – Campaign
Merit / 2014 Advertising: Newspaper / Full Page or Spread - Campaign
NEW YORK FESTIVALS
New York Festivals 2014 / Print / Second Prize / Products & Services / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
New York Festivals 2014 / Outdoor / Third Prize / Billboards, Installations, Posters / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
ANDY AWARDS
Andy Awards 2014 / Out Of Home / Unicef / Slut
Andy Awards 2014 / Out Of Home / Unicef / Drunk
Andy Awards 2014 / Out Of Home / Unicef / Dealer
Andy Awards 2014 / Out Of Home / Unicef / Slut
Andy Awards 2014 / Out Of Home / Unicef / Drunk
Andy Awards 2014 / Out Of Home / Unicef / Dealer
OJO DE IBEROAMERICA
Ojo de Iberoamérica 2013 / Press / Gold
Ojo de Iberoamérica 2013 / Press / Gold
Ojo de Iberoamérica 2013 / Press / Campaign / Silver
Ojo de Iberoamérica 2013 / Outdoor / Gold
Ojo de Iberoamérica 2013 / Outdoor / Silver
Ojo de Iberoamérica 2013 / Outdoor / Bronze
Ojo de Iberoamérica 2013 / Outdoor / Campaign / Silver
Ojo de Iberoamérica 2013 / Film / Craft / Gold
Ojo de Iberoamérica 2013 / Ojo local / Press / Gold
Ojo de Iberoamérica 2012 / Radio / Gold
ART DIRECTORS CLUB
Art Directors Club 2014 / Silver / Newspaper Consumer Advertisement
Art Directors Club 2014 / Bronze / Press Craft, Art Direction
