To Win With Loto is a Classic

LOTO

Loto is the Chile's classic gambling and in order to relaunch the brand we decided to do a great activation in "Chile's most important football classic: Colo colo vs Universidad de Chile" where every time the ball went out, a random person in the stadium would win $1,000,000, with the idea of move all the emotion from the field to the stands.

News

“Stay Awake” - Café Caribe

About me: 12 Cannes Lions • Awarded Worldwide • Coach LIAisons

The Owner of the Moon - Government of Chile

“One Shot Is Enough” - Unicef

“You” - Monticello Grand Casino

"Soft" - Elite / Brand Building

"Graduation" - Unicef

"Amor a primera prueba" - Ubermann

“Tiny Products” - Budweiser

“News That Important” - El Mostrador

“Earthquake alive” - CNN

"Be a King" - Budweiser / Brand Building

“Someone is always waiting for you to sleep” - Cafe Caribe

“I love The Way I am” - Paris

“Rock The Future” - Government of Chile

“The Youngest war Veterans” - Amnesty International

Farmacias Ahumada - Brand Building

“The Power of Change” - Köllor

“Education is the Best Weapon” - Pehuen Bookstore

Movistar - Brand Building

“Stroke of Luck” - Government of Chile

"Situations Change Fast" - Activia

“Navidad es .compartir” - Falabella.com

Polla Xperto - Brand Building

“To Win With Loto is a Classic” - Loto

Polla Chilena de Beneficencia - Brand Building

Babysec - Brand Building

"Free Flow" - Activia

“Lies Wins” - Alka