Tengo +15 años trabajando como creativo publicitario para las marcas e industrias más importantes de Chile y del mundo. Soy Director Creativo, redactor, guionista y estratega; he creado marcas, gané licitaciones locales y globales, escribí titulares, frases de radio, comerciales, web series, cortos animados, avisos que dieron la vuelta al mundo y también agité las redes sociales en el camino. Fui premiado en los festivales más prestigiosos de la industria publicitaria, Coach de LIA dos años consecutivos, profesor de pensamiento creativo en UDP & UNIACC y formador de 7 equipos que hoy ocupan posiciones clave en el mercado. Acá no vendo humo: mi producto contiene creatividad, estrategia, experiencia y herramientas para conseguir resultados fuera de serie. También compito en aguas abiertas, disciplina donde entreno la mentalidad, el ritmo, la resistencia y la orientación, habilidades fundamentales de cualquier proceso creativo.
15+ years as an advertising creative for the biggest brands and industries in Chile and around the world. I'm a Creative Director, copywriter, scriptwriter, and strategist. I've built brands, won local and global pitches, and written headlines, radio spots, commercials, web series, animated shorts, ads that traveled the world, and shaken up social media along the way. I've been awarded at the industry's most prestigious festivals, served as a LIA Coach two years running, taught creative thinking at UDP & UNIACC, and trained 7 teams that now hold key positions across the market. No smoke and mirrors here: my product is creativity, strategy, experience, and the tools to deliver results that stand out from the pack. I also compete in open-water swimming, a discipline where I train mindset, pace, endurance, and sense of direction: the same skills at the core of any creative process.
Creative Director
Experience:
• VML SANTIAGO, Group Creative Director, ECD, Creative Director & Screenwriter
February 2017 – Today, Santiago
• https://www.liaawards.com/creative_liaisons/coaches/2022/details.cfm?cc_id=1607&person_type_id=5&sp=1
• https://www.linkedin.com/posts/vmlyr_sigamos-llevando-el-talento-al-pr%C3%B3ximo-nivel-activity-6911758864656809984-1593/?utm_source=linkedin_share&utm_medium=member_desktop_web
• https://www.elmostrador.cl/cultura/2018/06/21/noticias-que-influyen-campana-preparada-para-el-mostrador-gana-dos-leones-de-bronce-en-cannes/
• Young & Rubicam, Senior Creative
November 2012 – February 2017, Santiago
• https://www.dandad.org/awards/professional/2014/outdoor-advertising/23185/class/
• https://www.adweek.com/brand-marketing/worlds-18-best-outdoor-campaigns-2014-2015-165648/
• https://www.adweek.com/brand-marketing/worlds-best-print-ads-2012-13-150758/
• http://www.latinspots.com/sp/noticia/prolam-yr-otra-vez-agencia-del-ao-de-achap/38519
• BBDO, Copywriter
April 2010 – November 2012,
• Havas Worldwide, Trainee,
October 2008 - September 2009
Creativity Coach & Professor
of Creative Thinking
• Lia Isons, 2022 Creative LIAIsons Coaches
Q3 - 2022
• https://www.liaawards.com/creative_liaisons/coaches/2022/details.cfm?cc_id=1607&person_type_id=5&sp=1
• Lia Isons, 2023 Creative LIAIsons Coaches
Q3 - 2023
• https://www.liaawards.com/creative_liaisons/coaches/2023/details.cfm?cc_id=2112&person_type_id=5&sp=1
• Marketing and Advertising IV
March 2020 - December 2020
Professor in charge of the Marketing and Advertising Workshop IV for 5th and 6th semester students of the Advertising career. UNIACC,
http://www.uniacc.cl
• Creative Writing Workshop I & II
March 2016 - December 2019
Professor in charge of the Creative Writing Workshop II for students of the 2nd and 3rd semester of the advertising career. UNIACC,
http://www.uniacc.cl
• Creative Strategy Workshop
March 2014 - March 2016
Professor in charge of the Creative Strategy Workshop for students of the 4th semester of the Advertising career. Diego Portales
University, http://www.udp.cl
• Creative Processes Workshop
March 2014 - March 2016
Professor in charge of the Creative Processes Workshop for students of the 3rd semester of the Advertising career. Diego Portales
University, http://www.udp.cl
education:
• Instituto Universitario Ortega y Gasset,
March 2022 – December 2024
Master's Degree in Social Transformations
• Masterclass Filmmaking, Martin Scorsese, 2020
Studied the craft of directing, visual storytelling, and cinematic language with one of the most influential filmmakers in history.
• Masterclass Independent Filmaking, Spike Lee, 2020
Explored directing, writing, and producing from an independent filmmaking perspective.
• Masterclass Photography, Annie Leibovitz, 2020
Studied portraiture, visual narrative, and the art of telling stories through images.
• La Cosa Nostra, los medios y la revolución de las masas, Alberto Mayol, 2020
Seminar on power structures, influence, and the 50 Laws of Power, framed through the lens of The Godfather as a theoretical backdrop.
• La Cosa Nostra, Cine y Política, Alberto Mayol & René Naranjo, 2020
Seminar exploring the intersection of politics, power, and international cinema.
• Plagio, Screenwriting Workshop, 2012
Storytelling, character development, and project management for TV series narratives.
• Duoc UC, Advertising Professional, 2006–2009
Brands as Group Creative Director, ECD, Creative Director & Screenwiter
Brands as Copywriter & Screenwiter
Awards:
CANNES LIONS
Cannes Lions 2018 / Print & Publishing / Silver
Cannes Lions 2018 / Print & Publishing / Bronze
Cannes Lions 2017 / Print & Publishing / Silver
Cannes Lions 2017 / Print & Publishing / Bronze
Cannes Lions 2016 / Print & Publishing / Silver
Cannes Lions 2016 / Print & Publishing / Bronze
Cannes Lions 2015 / Outdoor / Gold
Cannes Lions 2015 / Outdoor / Gold
Cannes Lions 2015 / Outdoor / Gold
Cannes Lions 2013 / Press / Gold
Cannes Lions 2013 / Photo / Gold
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Photo / Finalist
Cannes Lions 2014 / Photo / Finalist
Cannes Lions 2014 / Photo / Finalist
+ More than 20 shortlist entries
D&AD
Wood Pencil / Press Advertising Campaigns / 2014
Wood Pencil / Poster Advertising Campaigns / 2014
Wood Pencil / Photography for Advertising / 2014
ONE SHOW
Merit / 2014 Advertising: Public Service / Outdoor / Outdoor – Campaign
Merit / 2014 Advertising: Newspaper / Full Page or Spread - Campaign
CLIO AWARDS
Clio Awards 2015 / Print / Silver
Clio Awards 2015 / Print / Silver
Clio Awards 2015 / Print / Bronze
Clio Awards 2015 / Print / Bronze
Clio Awards 2015 / Print / Bronze
LONDON INTERNATIONAL AWARDS
Lia 2015 / Poster / Silver / UNICEF / Nerd / Public Service / Social Welfare
Lia 2015 / Poster / Silver / UNICEF / Public Service / Social Welfare Campaing
Lia 2015 / Poster / Silver / UNICEF / Use of Photography Campaign
Lia 2015 / Print / Silver / UNICEF / Nerd / Public Service / Social Welfare
Lia 2015 / Print / Silver / UNICEF / Public Service / Social Welfare Campaing
Lia 2015 / Print / Silver / UNICEF / Use of Photography Campaign
Lia 2013 / Print / Bronze / UNICEF / Public Service / Social Welfare
NEW YORK FESTIVALS
New York Festivals 2014 / Print / Second Prize / Products & Services / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
New York Festivals 2014 / Outdoor / Third Prize / Billboards, Installations, Posters / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
OJO DE IBEROAMERICA
Ojo de Iberoamérica 2015 / Press / Gold / Gordita / Unicef
Ojo de Iberoamérica 2015 / Outdoor / Gold / Nerd / Unicef
Ojo de Iberoamérica 2015 / Mejor Idea País / Gordita / Unicef
Ojo de Iberoamérica 2013 / Press / Gold
Ojo de Iberoamérica 2013 / Press / Gold
Ojo de Iberoamérica 2013 / Press / Campaign / Silver
Ojo de Iberoamérica 2013 / Outdoor / Gold
Ojo de Iberoamérica 2013 / Outdoor / Silver
Ojo de Iberoamérica 2013 / Outdoor / Bronze
Ojo de Iberoamérica 2013 / Outdoor / Campaign / Silver
Ojo de Iberoamérica 2013 / Mejor idea País / El hombre Dueño de la Luna
Ojo de Iberoamérica 2013 / Film / Craft / Gold
Ojo de Iberoamérica 2013 / Ojo local / Press / Gold
Ojo de Iberoamérica 2012 / Radio / Gold
ONE SHOW
Merit / 2014 Advertising: Public Service - Outdoor / Outdoor – Campaign
Merit / 2014 Advertising: Newspaper / Full Page or Spread - Campaign
EFFIE AWARDS
New York Festivals 2014 / Print / Second Prize / Products & Services / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
New York Festivals 2014 / Outdoor / Third Prize / Billboards, Installations, Posters / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014