Falabella.com

 
 

About the project:

The luck of being Chilean is an annual draw where all the inhabitants of Chile participate with their ID number, and yet people in Chile continue talking about "the bad luck of Chileans". That's why with “Polla Chilena de Beneficencia” we decided to make a campaign reminding people that special things happen in Chile: the 33, the man who owns the moon, Julio Iglesias promised us to call his son Chile (although he never did) and because of things like these we are a very fortunate country.