I led the Creative Direction for Walgreens Boots Alliance: Farmacias Ahumada, for 4 years. More than a pharmacy, we worked as a center that actively cares for its patients

Lideré durante 4 años la Dirección Creativa para Walgreen Boots Alliance: Farmacias Ahumada. Más que una farmacia, trabajamos como un centro que cuida a sus pacientes de manera activa.

We moved the category through a Storytelling and Storydoing strategy, based on the creation of innovative programs that addressed consumer pain points: from being outside the pharmacy system to the personalized needs of each individual

1.- 'AHUMADA CONTIGO', The first pharmaceutical program delivering pharmacy benefits to patients with the country's most prevalent chronic conditions in the public health system

2. 'FAMILIA AHUMADA', Why create a loyalty club when we could build a family? The first benefits program where everyone gets perks tailored to their own needs

3. 'SAFE', Specialized Advanced Pharmaceutical Service for chronic condition patients