For 2 years I WAS Regional Creative Director for Sodimac's Private Labels, leading creativity for all of Latin America from Chile

ES: Durante 3 años fui Director Creativo Regional para las Marcas Propias de Sodimac, liderando desde Chile la creatividad para todo Latam

Relaunch campaign for Ubermann Professional Tools. Script built from real customer reviews and ratings on the e-commerce platform. (You've probably seen it running over and over on ESPN, during the Champions League Final and the NBA Finals.)

Relaunch campaign for Bauker Tools. We turned the camera toward the consumer, and for the first time in 10 years of success, a customer narrated HIS particular experience: he wasn't sure if the praise on social media was for him or for his Bauker. I also co-directed this project with the director