Budweiser

BRAND BUILDING

About the project:

Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".

ThIS Ad that didn't come out

About the project:

Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".

“Yours to take”

About the project:

Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".

“TINY PRODUCTS”

About the project:

Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".

“BUDWEISER ZERO STGO 2023”

About the project:

Chile is an exporter of raw materials and food, among others, and despite this there is no culture of added value. In this context, the Government of Chile requested an advertising campaign that promotes the spirit of innovation in the country. For this, we tell the story of Genaro Gajardo Vera, who is known around the world as "The man who owns the moon".