About me:
I'm an advertising professional with 10 years of experience, 9 of them at the agency that today is VMLY&R. I've worked with some of the most important brands in Chile, obtaining diverse international awards: Cannes Lions, D&AD, LIA, among others; and local awards: El Ojo de Iberoamérica, EFFIE and Achap. Former professor of Creative Copywriting, Creative Strategy and Creative Process at Universidad Diego Portales and Uniacc. I currently lead a 9-person team which tries to keep the creative spark alive, every day.
I consider myself a dreamer who fulfills his dreams.
Experience:
• VMLY&R, Creative Director
February 2017 – Today, Santiago
Budweiser, Falabella.com, BCI Bank, Elite, Babysec, Cotidian, Ahumada Pharmacy, Polla Chilena de Beneficencia, Xperto, Speed Stick, Colgate, Chilean Government.
• https://www.liaawards.com/creative_liaisons/coaches/2022/details.cfm?cc_id=1607&person_type_id=5&sp=1
• https://www.linkedin.com/posts/vmlyr_sigamos-llevando-el-talento-al-pr%C3%B3ximo-nivel-activity-6911758864656809984-1593/?utm_source=linkedin_share&utm_medium=member_desktop_web
• https://www.elmostrador.cl/cultura/2018/06/21/noticias-que-influyen-campana-preparada-para-el-mostrador-gana-dos-leones-de-bronce-en-cannes/
• Young & Rubicam, Senior Creative
November 2012 – February 2017, Santiago
Mazda - Grupo Arcor - Gobierno de Chile - Metrogas
- Paris - Masterdog
- Laboratorio Chile
- Bauker
- Kolör
- Banco Edwards I Citi - Fundación Padre Hurtado
• https://www.dandad.org/awards/professional/2014/outdoor-advertising/23185/class/
• https://www.adweek.com/brand-marketing/worlds-18-best-outdoor-campaigns-2014-2015-165648/
• https://www.adweek.com/brand-marketing/worlds-best-print-ads-2012-13-150758/
• http://www.latinspots.com/sp/noticia/prolam-yr-otra-vez-agencia-del-ao-de-achap/38519
• BBDO, Copywriter
April 2010 – November 2012,
Monticello Grand Casino - Bayer
- Hogar de Cristo - Costanera Center - AFP Habitat - Watt ́s S.A. – Chilean Government - Yo Mujer
• Havas Worldwide, Trainee,
October 2008 - September 2009
Peugeot – Directv - Kia Motors - Banco BBVA
Teacher Experience
• Marketing and Advertising IV
Professor in charge of the Marketing and Advertising Workshop IV for 5th and 6th semester students of the Advertising career. UNIACC, http://www.uniacc.cl
March 2020 - December 2020
• Creative Writing Workshop I & II
Professor in charge of the Creative Writing Workshop II for students of the 2nd and 3rd semester of the advertising career. UNIACC, http://www.uniacc.cl
March 2016 - December 2019
• Creative Strategy Workshop
Professor in charge of the Creative Strategy Workshop for students of the 4th semester of the Advertising career. Diego Portales University, http://www.udp.cl
March 2014 - March 2016
• Creative Processes Workshop
Professor in charge of the Creative Processes Workshop for students of the 3rd semester of the Advertising career. Diego Portales University, http://www.udp.cl
March 2014 - March 2016
Awards and Recognitions
CANNES LIONS
Cannes Lions 2018 / Print & Publishing / Silver
Cannes Lions 2018 / Print & Publishing / Bronze
Cannes Lions 2017 / Print & Publishing / Silver
Cannes Lions 2017 / Print & Publishing / Bronze
Cannes Lions 2016 / Print & Publishing / Silver
Cannes Lions 2016 / Print & Publishing / Bronze
Cannes Lions 2015 / Outdoor / Gold
Cannes Lions 2015 / Outdoor / Gold
Cannes Lions 2015 / Outdoor / Gold
Cannes Lions 2013 / Press / Gold
Cannes Lions 2013 / Photo / Gold
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Press / Finalist
Cannes Lions 2014 / Photo / Finalist
Cannes Lions 2014 / Photo / Finalist
Cannes Lions 2014 / Photo / Finalist
D&AD
Wood Pencil / Press Advertising Campaigns / 2014
Wood Pencil / Poster Advertising Campaigns / 2014
Wood Pencil / Photography for Advertising / 2014
ONE SHOW
Merit / 2014 Advertising: Public Service / Outdoor / Outdoor – Campaign
Merit / 2014 Advertising: Newspaper / Full Page or Spread - Campaign
CLIO AWARDS
Clio Awards 2015 / Print / Silver
Clio Awards 2015 / Print / Silver
Clio Awards 2015 / Print / Bronze
Clio Awards 2015 / Print / Bronze
Clio Awards 2015 / Print / Bronze
LONDON INTERNATIONAL AWARDS
Lia 2015 / Poster / Silver / UNICEF / Nerd / Public Service / Social Welfare
Lia 2015 / Poster / Silver / UNICEF / Public Service / Social Welfare Campaing
Lia 2015 / Poster / Silver / UNICEF / Use of Photography Campaign
Lia 2015 / Print / Silver / UNICEF / Nerd / Public Service / Social Welfare
Lia 2015 / Print / Silver / UNICEF / Public Service / Social Welfare Campaing
Lia 2015 / Print / Silver / UNICEF / Use of Photography Campaign
Lia 2013 / Print / Bronze / UNICEF / Public Service / Social Welfare
NEW YORK FESTIVALS
New York Festivals 2014 / Print / Second Prize / Products & Services / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
New York Festivals 2014 / Outdoor / Third Prize / Billboards, Installations, Posters / 2014
New York Festivals 2014 / Print / Second Prize / Photo / 2014
ANDY AWARDS
Andy Awards 2014 / Out Of Home / Unicef / Slut
Andy Awards 2014 / Out Of Home / Unicef / Drunk
Andy Awards 2014 / Out Of Home / Unicef / Dealer
Andy Awards 2014 / Out Of Home / Unicef / Slut
Andy Awards 2014 / Out Of Home / Unicef / Drunk
Andy Awards 2014 / Out Of Home / Unicef / Dealer
ART DIRECTORS CLUB
Art Directors Club 2014 / Silver / Newspaper Consumer Advertisement
Art Directors Club 2014 / Bronze / Press Craft, Art Direction
OJO DE IBEROAMÉRICA
Ojo de Iberoamérica 2015 / Press / Gold / Gordita / Unicef
Ojo de Iberoamérica 2015 / Outdoor / Gold / Nerd / Unicef
Ojo de Iberoamérica 2015 / Mejor Idea País / Gordita / Unicef
Ojo de Iberoamérica 2013 / Press / Gold
Ojo de Iberoamérica 2013 / Press / Gold
Ojo de Iberoamérica 2013 / Press / Campaign / Silver
Ojo de Iberoamérica 2013 / Outdoor / Gold
Ojo de Iberoamérica 2013 / Outdoor / Silver
Ojo de Iberoamérica 2013 / Outdoor / Bronze
Ojo de Iberoamérica 2013 / Outdoor / Campaign / Silver
Ojo de Iberoamérica 2013 / Film / Craft / Gold
Ojo de Iberoamérica 2013 / Ojo local / Press / Gold
Ojo de Iberoamérica 2012 / Radio / Gold
ACHAP
Achap 2017/ Print / Grand Prix
Achap 2015/ Television / Gold
Achap 2015/ Television / Silver
Achap 2015/ Television/ Bronze
Achap 2015/ Outdoor Campaign / Gold
Achap 2015 / Outdoor / Gold
Achap 2015/ Outdoor / Gold
Achap 2015 /Outdoor / Silver
Achap 2015 / Press / Gold
Achap 2015 / Press / Gold
Achap 2015 / Press / Gold
Achap 2015 / Press / Bronze
Achap 2015 / Press / Best photography
Achap 2015 / Press / Best art direction
Achap 2014 / Branded Content / Silver
Achap 2014 / Television / Silver
Achap 2014 / Television / Bronze
Achap 2014 / Press / Silver
Achap 2014 / Press / Silver
Achap 2014 / Press / Silver
Achap 2014 / Press / Silver
Achap 2014 / Press / Bronze
Achap 2014 / Press / Bronze
Achap 2013 / Television / Grand Prix
Achap 2013 / Television / Gold
Achap 2013 / Television / Gold
Achap 2013 / Television / Bronze
Achap 2013 / Television / Photo
Achap 2013 / Television / Craft
Achap 2013 / Press Campaing / Gold
Achap 2013 / Press / Gold
Achap 2013 / Press / Gold
Achap 2013 / Press / Silver
Achap 2013 / Press / Silver
Achap 2013 / Press / Bronze
Achap 2013 / Press / Bronze
Achap 2013 / Press / Photo
Achap 2013 / Outdoor / Bronze
Achap 2013 / Digital / Bronze
Achap 2012 / Television / Grand Prix
Achap 2012 / Television / Gold