5 years as Regional Creative Director of VML's Latam Hub for Softys BRANDS: elite, babysec & cotidian. From pitch to regional campaigns

ES: 5 años como Director Creativo Regional del Latam Hub de VML para Softys. Elite, Babysec & Cotidian: México, Ecuador, Perú, Argentina, Brasil y Chile. Desde la licitación hasta campañas regionales.

1. 'My Friend Suave', Introducing the new Soft Touch technology: Softness from Another Planet

2. 'PIANO', LAUNCH CAMPAIGN FOR ELITE SOFT & STRONG

3. 'Nunca dejes de fluir', Cotidian Pants brand purpose launch campaign for Latin America. Gold Effie 2024

4. 'hacia un mundo nuevo', babysec brand purpose launch campaign for Latin America.