Creative Director for Budweiser Chile for 5 years, leading the team from the initial pitch. We developed 4 major campaigns and won 2 global pitches through I4G, AB InBev's open briefing model

ES: Fui Director Creativo de Budweiser Chile durante 5 años, liderando el equipo desde la licitación de la cuenta. Desarrollamos 4 campañas principales y ganamos 2 pitches globales a través de I4G, la competencia abierta de AB InBev donde agencias de todo el mundo compiten por sus briefs globales

1. 'Be a King', Local execution of a global campaign. 1 million views on Arturo Vidal's Instagram. This script is the result of 2 weeks watching Arturo Vidal interviews, where I found the right quotes to build the script using his own words throughout his career

2. 'ThIS Ad that didn't come out', Brand campaign during the pandemic

3. 'Yours to take', Local execution of a global platform inviting people to go out again as the pandemic ended.

4. 'TINY PRODUCTS', I4G Global Winner for Budweiser's Sponsorship of Qatar 2022. Gold at Gerety Awards & Finalist at El Ojo de Iberoamérica

5. 'Budweiser Zero', Introducing the Brand at the Santiago 2023 Pan American Games