Creative Director for Budweiser Chile for 5 years, leading the team from the initial pitch. We developed 4 major campaigns and won 2 global pitches through I4G, AB InBev's open briefing model

ES: Fui Director Creativo de Budweiser Chile durante 5 años, liderando el equipo desde la licitación de la cuenta. Desarrollamos 4 campañas principales y ganamos 2 pitches globales a través de I4G, la competencia abierta de AB InBev donde agencias de todo el mundo compiten por sus briefs globales

1. 'Be a King', Local execution of a global campaign. 1 million views on Arturo Vidal's Instagram.

2. 'ThIS Ad that didn't come out', Brand campaign during the pandemic

3. 'Yours to take', Local execution of a global platform inviting people to go out again as the pandemic ended.

4. 'TINY PRODUCTS', I4G Global Winner for Budweiser's Sponsorship of Qatar 2022. Gold at Gerety Awards & Finalist at El Ojo de Iberoamérica

5. 'Budweiser Zero', Introducing the Brand at the Santiago 2023 Pan American Games